Is this marketing or a rodeo?
Seriously, 8 seconds? That’s what studies tend to claim as the average attention span of American adults. That’s one second less than the typical goldfish.While that concept alone makes a bold social...
View ArticleThe Top 5 Apps for Small Business Owners
The image of a harried small business owner putting in a 16-hour day is so common, it’s almost cliché. You’ve heard the phrase “Work smarter, not harder,” right? Here are our picks for the top five...
View ArticlePicking the Right Business Domain Name
Microsoft recently filed a complaint to acquire domain names associated with its Xbox One product, according to Fusible. This reflects the company’s policy of targeting “domain name squatters,” and...
View ArticleContact Forms: Using “Friction”, “Action”, and Some Other Exciting Words
Our new friend Lisa Margetis at SingleHop just sent over a great infographic on building the perfect contact form, and reducing the cost per lead on your site. It may just change your life.The post...
View ArticleHow to Run Your Blog on Different Mobile Platforms
Approximately 18 percent of small businesses and blogs use mobile apps to manage their books, while 44 percent advertise through a social media platform, reports Constant Contact. A recent Flurry...
View ArticleYour Lamest Excuses for Avoiding Social Media
For years now, social media has been a great way to get your audiences attention, input and interests. But for some reason, companies still seem to object to leveraging it. Personally, I think it’s the...
View ArticleMarketing Gone Wrong: How To Salvage Your Brand
This past weekend, our country celebrated its independence with cookouts, memorials, fireworks and, in the case of those of us in DC, some pretty awesome weather. Over the weekend, American Apparel...
View ArticleHow to Improve Customer Service in Your Real Estate Agency
Real Estate is back on the rise in almost every market nationwide, and the number of agents either getting their license for the first time or re-activating an expired license is following suit. With...
View Article4 Ways to Create a Locally-Focused Marketing Plan
Creating a locally focused content marketing strategy is a great way to draw in traffic to your site and storefront. In the era of smartphones it may seem like everyone is shopping online, but that...
View ArticleWhat is the Best Time to Post to Social Media?
By now, most companies are using social media as part of their marketing strategy. If they’re not, it may be because they’re not sure how to go about it. A frequent question that we get is “when is the...
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